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November 2026\u003C/strong> gelten neue Anforderungen für die Bewerbung von Finanzierungen an Verbraucher.\u003C/p>","","6aa8fa5552f0e",{"__typename":41,"text":46,"textOverlay":43,"height":35,"width":36,"marginBottom":37,"marginTop":38,"anchorSlug":47,"anchorTitle":47},"\u003Ch2>Was ist neu?\u003C/h2>","6aa8fa5552f16",{"__typename":41,"text":49,"textOverlay":43,"height":35,"width":36,"marginBottom":37,"marginTop":38,"anchorSlug":50,"anchorTitle":50},"\u003Ch3>Das Wichtigste auf einen Blick\u003C/h3>","6aa8fa5552f1c",{"__typename":52,"iconItems":53,"iconAligning":33,"listLayout":36,"height":35,"width":36,"marginBottom":37,"marginTop":38,"anchorSlug":88,"anchorTitle":88},"IconListBlock",[54,66,77],{"icon":55,"text":63,"label":64,"__typename":65},{"label":56,"file":57,"__typename":32},"BD540-alert",{"mimeType":25,"directDownloadUrl":58,"downloadUrl":59,"filename":60,"size":61,"content":62,"__typename":31},"https://website-content-service.santanderconsumer.at/storage/668e731a81648/bd540alert.svg","https://website-content-service.santanderconsumer.at/media/download/668e731a81648/bd540alert.svg?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJSUzI1NiJ9.eyJpYXQiOjE3OTMyODgxNzYsImV4cCI6MTc5MzI5MTc3NiwiZmlsZXN5c3RlbV9zZXJ2aWNlX2lkIjoibG9jYWwiLCJmaWxlbmFtZSI6IjY2OGU3MzFhODE2NDgvYmQ1NDBhbGVydC5zdmcifQ.r9MxGRgDGclTbn35baOZxOGo7KQ4rJOI2vL3-9rpVVgb4_RCaDfb9L_W-ULbcKfIS2Ym8H6ioy_FDIuRd0u1n_qRpfb2L-H0gOAyB5FYQl86rK7TdB2Yl8b9HRLGNrRpUFQRziexWubRW9EVxcL72e2Nya2mSkh1zty9GKgT4QhUrKLGuzcwOAqGtxPAzh8TRggnLyl7Z9O6elPepdYfuJsZvBXltY9j7CmPh8XWkBr68Butw4bEIKqdABoe-K1v6Vcm5yB4zgvSnfzF8tkD1Q84qZHz7tjivgh_3CCQvkS2U5XtxeNd5fz7A01uSnrqrCQK0MEKAD1dbSx8xcNdUtBzb-TaFGsqOE_YJeugGxsEewXgWPsu7B7QPE0ny1ZYesn0bre3AYYtc3tS0wxFRZiv12qtFnUTIOLgxKzzu3_YJmmBqalnszhJK4FLfWceVqaE5GLlpjibXrjW0bQ7YhVJ_33bTaq1c5zOCGiH98N78Do_ByPAWFOhR4qK2BspGzXS3cee6hoPdncN6Lnj9rtj5AeJU2RLNaZfZG6MAkj5swMFyIRPo0REUaxlBxrX0mAQUTo8z_j97yJlAsYjDfunOYe5UFoZYeMrPCn1_WvwyXD6_w_EaoQOghrUH8QhPi-vSZJQR53JaqSYU9_RRAkHKUhjC9KVxvfem-fg1S8","668e731a81648/bd540alert.svg",685,"\u003C?xml 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0%-Finanzierungen\u003C/h4>",{"icon":78,"text":86,"label":87,"__typename":65},{"label":79,"file":80,"__typename":32},"Details",{"mimeType":25,"directDownloadUrl":81,"downloadUrl":82,"filename":83,"size":84,"content":85,"__typename":31},"https://website-content-service.santanderconsumer.at/storage/65f8322bc69ba/bc054details.svg","https://website-content-service.santanderconsumer.at/media/download/65f8322bc69ba/bc054details.svg?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJSUzI1NiJ9.eyJpYXQiOjE3OTMyODgxNzYsImV4cCI6MTc5MzI5MTc3NiwiZmlsZXN5c3RlbV9zZXJ2aWNlX2lkIjoibG9jYWwiLCJmaWxlbmFtZSI6IjY1ZjgzMjJiYzY5YmEvYmMwNTRkZXRhaWxzLnN2ZyJ9.P5MulXbj4_67Gs0Kxlk817Q4wwHolBr1aIkoqItbFzib95sNKkjzLPV4qaavDdI_THEPqRscnIg4cX3NAl0oiEUtonnYMdAT4benqekcVEpw1KFKeUvL_vl_bLec9Ek09WAZer9LeVTJXvIQxm-Vnn-xgY6tym__CFRQANRVfZCk42Jma8IIYdcUd25whsCNj2WX4-Szn_KUmAnCjbR_5SWvzWu5UjC5ToxWhJlEGZkm7Yvy_2Ef3GtJWgKpgG1g_i6g4QkGVfTtiBx3l6PMUJD9xHDXva8Qv2o86KVpGrf_oCg0KUPmngl5rJejMj0HmS85QPu5DqHb6hKxQUfBFb-HhiIA6pbpETwyOm5ScGXKyMgzt5D9TsOln2ahFRNmTVaLxKEbwWLTk5VUNvYZZMK_7YQ_mJQUYf-H0msO5Cf8sfE29U3gPYo0BNkCThuVnC6BCil8aKzDg1qmJc_LCuIbKE5Qmt4m78DuXTUuDsFYLscf_uVjT-SCJ6YXxkQ_MkGVhL_FxcR8csBxguafBZ0FzhAdcex8zxHVcbfrrQIHYeQOXwDVWN-NJySihQnxSVBHwiWw1LKBqS1f8INoc1fti3s8Kf50lXEpokkdmvaC9bPx0LaqrjLYrET2Jxs4Su6u3y9MykFmGYDEgeSYtdtZjNX_Dj95HPNBLOhJ6fA","65f8322bc69ba/bc054details.svg",0,"\u003Csvg 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gesetzliche Standardinformationen anhand eines repräsentativen Beispiels erforderlich.\u003C/p>","\u003Ch4 class=\"h5\">Zusätzliche Angaben bei konkreten Konditionen\u003C/h4>","wichtigste",{"__typename":41,"text":90,"textOverlay":43,"height":35,"width":36,"marginBottom":37,"marginTop":38,"anchorSlug":91,"anchorTitle":91},"\u003Ch2>Der Warnhinweis\u003C/h2>","6aa8fa5552f26",{"__typename":93,"backgroundImage":16,"content":94,"theme":98,"imagePositionHorizontal":16,"imagePositionVertical":16,"imageMobilePositionHorizontal":16,"imageMobilePositionVertical":16,"mobileBackgroundDisplay":16,"height":35,"width":36,"marginBottom":37,"marginTop":38,"anchorSlug":99,"anchorTitle":99},"ContainerBlock",[95],{"__typename":41,"text":96,"textOverlay":43,"height":35,"width":36,"marginBottom":38,"marginTop":38,"anchorSlug":97,"anchorTitle":97},"\u003Ch3 class=\"h4\">Was steht im Gesetz?\u003C/h3>\u003Cp>Für den Warnhinweis ist folgende oder eine gleichwertige Formulierung vorgesehen: \u003Cstrong>„Achtung! Kreditaufnahme kostet Geld.“\u003C/strong>\u003C/p>","6a8d9d76974b5","turquoise","6aa8fa5552f2c",{"__typename":93,"backgroundImage":16,"content":101,"theme":105,"imagePositionHorizontal":16,"imagePositionVertical":16,"imageMobilePositionHorizontal":16,"imageMobilePositionVertical":16,"mobileBackgroundDisplay":16,"height":35,"width":36,"marginBottom":106,"marginTop":38,"anchorSlug":107,"anchorTitle":107},[102],{"__typename":41,"text":103,"textOverlay":43,"height":35,"width":36,"marginBottom":38,"marginTop":38,"anchorSlug":104,"anchorTitle":104},"\u003Ch3 class=\"h4\">Santander Werbemittel\u003C/h3>\u003Cp>Auf von Santander bereitgestellten Werbemitteln verwenden wir folgenden Warnhinweis: \u003Cstrong>„Achtung! Finanzieren kostet Geld.“\u003C/strong>\u003C/p>\u003Cp>Bei \u003Cstrong>0%-Finanzierungen\u003C/strong> wird dieser Warnhinweis um folgenden Zusatz ergänzt: \u003Cstrong>„Achtung! Finanzieren kostet Geld. Keine Kosten bei planmäßiger Rückzahlung.“\u003C/strong>\u003C/p>","6a9521961961a","lisbon","large","6aa8fa5552f41",{"__typename":52,"iconItems":109,"iconAligning":33,"listLayout":132,"height":35,"width":36,"marginBottom":106,"marginTop":38,"anchorSlug":133,"anchorTitle":133},[110,121],{"icon":111,"text":119,"label":120,"__typename":65},{"label":112,"file":113,"__typename":32},"Ea095-local-commerce",{"mimeType":25,"directDownloadUrl":114,"downloadUrl":115,"filename":116,"size":117,"content":118,"__typename":31},"https://website-content-service.santanderconsumer.at/storage/64e35e27dda7e/ea095localcommerce.svg","https://website-content-service.santanderconsumer.at/media/download/64e35e27dda7e/ea095localcommerce.svg?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJSUzI1NiJ9.eyJpYXQiOjE3OTMyODgxNzYsImV4cCI6MTc5MzI5MTc3NiwiZmlsZXN5c3RlbV9zZXJ2aWNlX2lkIjoibG9jYWwiLCJmaWxlbmFtZSI6IjY0ZTM1ZTI3ZGRhN2UvZWEwOTVsb2NhbGNvbW1lcmNlLnN2ZyJ9.P_CKoA94HHNQYvmm7lFwfzsEh9FgghO64yA6i1XUqhVkbcGu6voWRvzgerB2nFxD631aHBrn0ipxlXrUR4Egsg-utN2NdkaoOvM2BTxcyzdd2O8nWE9c5zIx8yPTf_rhD6Iv2RRzUeAQUSvZokjsUa3_Xzl8c4VI4lMUM4JXfdbnqUi7l9_7rDXf1EOMY8RR2De31SoP8wavQMd0avPjxR9nTKRtUJ4b2VS3m0uFUYnLcPY1HWJUXQ7aoHunljZ0430ldp_KN6ZMmrEoS7Lixmcc3TuEMgxCbSBF974mGsFkzqQcX_6wRUrodSofyZ93P6vwLcYiTaS8GNxZNF8Nrdq0BA9S4NPa0xzY1FqmGXZD6GTlyEqjjL6UXgyml55zzvEdPqE45XKm4d4qG-8ajOMuJzkMrHNJqZiBpBdiphxo7_nqa44gBRx8H9-s3oau7X6twR_5tyklyA0KSvYTkyhmYvq5JxZ0qcYYiMAXSTpv1zl5dXoSdQN5ewCWNf1DW2ulpZ_02hfjFEL6K42EFrtStvp22jf53zeqsYGU1r5ZCdTA4if_hc_JyeY4uFRlK9ZhxaRAintkembp8Fu_dv4iRpq_ysO4Vpgnh0BH3sQWdfNeTmF89yQ8kxPCz2INvCRGjOP-9bzFF6yIjzKxw3irNtNwBhZ4TIQOK9N5Am8","64e35e27dda7e/ea095localcommerce.svg",5822,"\u003Csvg 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Nutzen Sie dafür unser \u003Ca href=\"/kontaktformular-brandguide\">Kontaktformular\u003C/a>.\u003C/p>","\u003Ch4>POS-Werbemittel\u003C/h4>",{"icon":122,"text":130,"label":131,"__typename":65},{"label":123,"file":124,"__typename":32},"D0825-basket",{"mimeType":25,"directDownloadUrl":125,"downloadUrl":126,"filename":127,"size":128,"content":129,"__typename":31},"https://website-content-service.santanderconsumer.at/storage/6aa8ea3cc715a/d0825basket.svg","https://website-content-service.santanderconsumer.at/media/download/6aa8ea3cc715a/d0825basket.svg?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJSUzI1NiJ9.eyJpYXQiOjE3OTMyODgxNzYsImV4cCI6MTc5MzI5MTc3NiwiZmlsZXN5c3RlbV9zZXJ2aWNlX2lkIjoibG9jYWwiLCJmaWxlbmFtZSI6IjZhYThlYTNjYzcxNWEvZDA4MjViYXNrZXQuc3ZnIn0.a1XlgkjI-9Z4ob6sWpHB9rYR4uEKBNVIUqK4pTEJSVUQ3tyfo6UbyELREeQ9Av8DbGUcTJaDBoclu05rTBT80CX6uNXio2tHmezf0A62iT24c2v_n5wpNxBnNSrx80sqlp5WlVr5BLticmM9hYOGzYQdN3ZgAm2ZbkLhJzPkPLvbgA9BkDFMoxzf9sAOEI0qT2WWVd43QezGoUf59PwMnLopksNyO8EbWr959xp5JPRWJRkRyA6VyYKGs1yW6_yu8br6skb1Sbd71YfrmpGWb-e6UN6NMgjUgaDo9YDTb1tyDi9MjXcBLry5BmCiS7_ENAHtdrS9HN0kIy7nQRLVu327EqoB8JblaE4jGl2BKIOhwaiok9g4whHZOuzN00it7VccMLVZfX7t7_Vnc-QW6j3o2nx7wnVZtx7SF6c1BOv1MXvW4ZqXCb3yURniAIH7gFF2xNLNxkmB5Goi2O_I3zr1Ob4RwfRpuQQBOwWgJ5Zhkj_YLPm4wQCiY91B3HrYh5-hoQ9L44J3tR_GKXHFznYTZlkEMEcWYfFOxD8a_oUlTr_tSJ6wKNO10WI7mbUwhsfbHhO3jg9FLyIXpMeYjOFWJHPWBkfgLNFfKw9iHdDbOOskb_fleoKqSG47oUk8nLG1sFYhiHEIUxw5eLHWsP8TtrmOWc8qrxUeK2i97Vw","6aa8ea3cc715a/d0825basket.svg",1977,"\u003C?xml version=\"1.0\" encoding=\"UTF-8\"?>\n\u003Csvg viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http://www.w3.org/2000/svg\" xmlns:xlink=\"http://www.w3.org/1999/xlink\">\n    \u003Ctitle>SVG/D0825-basket\u003C/title>\n    \u003Cg id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        \u003Cg id=\"D.-Objects-&-Activities/D0825-basket-|-OBJECTS,-basket,-cesta-ACTIVITIES,-commerce,-comercio\" fill=\"currentColor\" fill-rule=\"nonzero\">\n            \u003Cpath d=\"M15.9305006,4.23946111 L18.789,9.00268537 L21.5,9.00331463 C21.7761424,9.00331463 22,9.22717225 22,9.50331463 C22,9.779457 21.7761424,10.0033146 21.5,10.0033146 L20.915,10.0026854 L19.1428773,19.5942137 C19.0990485,19.8312811 18.8922941,20.0033146 18.6512093,20.0033146 L5.70967461,20.0033146 C5.47510129,20.0033146 5.27206389,19.8402441 5.2214517,19.611196 L3.098,10.0026854 L2.5,10.0033146 C2.22385763,10.0033146 2,9.779457 2,9.50331463 C2,9.22717225 2.22385763,9.00331463 2.5,9.00331463 L5.209,9.00268537 L8.07433676,4.2390557 C8.21666339,4.00241729 8.52387527,3.92596249 8.76051368,4.06828912 C8.9971521,4.21061576 9.0736069,4.51782764 8.93128026,4.75446605 L6.376,9.00268537 L17.622,9.00268537 L15.07307,4.75406064 C14.9309672,4.51728771 15.0077126,4.21014829 15.2444855,4.06804555 C15.4812584,3.92594282 15.7883979,4.00268818 15.9305006,4.23946111 Z M19.899,10.0026854 L4.122,10.0026854 L6.11125206,19.0033146 L18.2351756,19.0033146 L19.899,10.0026854 Z M16.5,15.0186832 C16.7761424,15.0186832 17,15.2425408 17,15.5186832 C17,15.7948256 16.7761424,16.0186832 16.5,16.0186832 L7.5,16.0186832 C7.22385763,16.0186832 7,15.7948256 7,15.5186832 C7,15.2425408 7.22385763,15.0186832 7.5,15.0186832 L16.5,15.0186832 Z M16.5,12.0186832 C16.7761424,12.0186832 17,12.2425408 17,12.5186832 C17,12.7948256 16.7761424,13.0186832 16.5,13.0186832 L7.5,13.0186832 C7.22385763,13.0186832 7,12.7948256 7,12.5186832 C7,12.2425408 7.22385763,12.0186832 7.5,12.0186832 L16.5,12.0186832 Z\" id=\"icon-color\">\u003C/path>\n        \u003C/g>\n    \u003C/g>\n\u003C/svg>","\u003Cp>Aktuelle Banner für Ihre Website und digitale Werbung finden Sie beim \u003Ca href=\"/brandguide-werbematerial-zustimmung\">Werbematerial\u003C/a>.\u003C/p>","\u003Ch4>Online-Banner\u003C/h4>","w-full md:grid-cols-2","6aa8fa5552f54",{"__typename":41,"text":135,"textOverlay":43,"height":35,"width":36,"marginBottom":37,"marginTop":38,"anchorSlug":136,"anchorTitle":136},"\u003Ch4>Teilzahlung im Webshop bewerben\u003C/h4>\u003Cp>Der Warnhinweis ist nicht nur bei Online-Bannern, sondern auch bei sonstiger Werbung für die Teilzahlung in Ihrem Webshop zu beachten – beispielsweise auf Produktseiten, Landingpages oder im Checkout. Werden dabei Zinssätze oder sonstige kreditkostenbezogene Zahlen genannt, sind zusätzlich die gesetzlichen Standardinformationen zu berücksichtigen.\u003C/p>","6aa8fa5552f59",{"__typename":93,"backgroundImage":16,"content":138,"theme":142,"imagePositionHorizontal":16,"imagePositionVertical":16,"imageMobilePositionHorizontal":16,"imageMobilePositionVertical":16,"mobileBackgroundDisplay":16,"height":35,"width":36,"marginBottom":37,"marginTop":38,"anchorSlug":143,"anchorTitle":143},[139],{"__typename":41,"text":140,"textOverlay":43,"height":35,"width":36,"marginBottom":38,"marginTop":38,"anchorSlug":141,"anchorTitle":141},"\u003Cp>\u003Cstrong>Bitte beachten Sie:\u003C/strong> Santander Werbemittel dürfen nicht verändert werden. Dies gilt auch für den enthaltenen Warnhinweis.\u003C/p>","6a8e973d15434","light-grey","6aa8fa5552f5e",{"__typename":41,"text":145,"textOverlay":43,"height":35,"width":36,"marginBottom":20,"marginTop":38,"anchorSlug":146,"anchorTitle":146},"\u003Ch2>Eigene Werbung\u003C/h2>\u003Cp>Sie erstellen eigene Werbematerialien für die Bewerbung der Santander Teilzahlung? Bitte beachten Sie die gesetzlichen Anforderungen an Finanzierungswerbung.\u003C/p>","eigenewerbung1",{"__typename":52,"iconItems":148,"iconAligning":33,"listLayout":36,"height":35,"width":36,"marginBottom":37,"marginTop":38,"anchorSlug":170,"anchorTitle":170},[149,154,159],{"icon":150,"text":152,"label":153,"__typename":65},{"label":56,"file":151,"__typename":32},{"mimeType":25,"directDownloadUrl":58,"downloadUrl":59,"filename":60,"size":61,"content":62,"__typename":31},"\u003Cp>Der gesetzlich erforderliche Warnhinweis muss klar und auffallend dargestellt werden. 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Straße","Wien","1220","Address","info@santanderconsumer.at","050203 1800","050203 1978",{"findFaq":812},[813,819,824,829,834,839,844,849,854,859,864,869,874],{"id":814,"question":815,"answer":816,"textOverlay":16,"position":817,"__typename":818},"838","Wo muss ich den Warnhinweis verwenden?","\u003Cp>Der Warnhinweis ist überall dort zu beachten, wo für die Santander Teilzahlung geworben wird – unabhängig vom Werbekanal. Dies gilt zum Beispiel für Werbung auf Websites und Produkt- oder Landingpages, in Online-Bannern und digitalen Anzeigen sowie auf Werbemitteln im Verkaufsraum. \u003C/p>",48,"Faq",{"id":820,"question":821,"answer":822,"textOverlay":16,"position":823,"__typename":818},"837","Muss ich den Warnhinweis auch im Checkout anzeigen?","\u003Cp>Wir empfehlen, den Warnhinweis auch bei der Auswahl der Bezahlmethode anzuzeigen. Da die Darstellung der Zahlungsarten häufig durch den eingesetzten Payment-Anbieter gesteuert wird, können die technischen Umsetzungsmöglichkeiten je nach Anbieter und Checkout-Integration variieren. Bitte stimmen Sie die technische Umsetzung mit Ihrem zentralen Payment-Anbieter ab, über den die Zahlungsarten Ihres Onlineshops technisch bereitgestellt werden (z. B. Adyen, Stripe, PAYONE oder Worldline).\u003C/p>",50,{"id":825,"question":826,"answer":827,"textOverlay":16,"position":828,"__typename":818},"836","Muss der Warnhinweis auch in Social Media und Online-Werbung verwendet werden?","\u003Cp>Ja. Der Warnhinweis muss auch bei Werbung für die Santander Teilzahlung in Social Media und anderen Online-Werbeformaten verwendet werden.\u003C/p>",52,{"id":830,"question":831,"answer":832,"textOverlay":16,"position":833,"__typename":818},"835","Darf ich weiterhin mit „Teilzahlung möglich“ werben?","\u003Cp>Ja. Sie können weiterhin mit „Teilzahlung möglich“ werben. Da damit keine Zinssätze oder sonstigen auf die Kreditkosten bezogenen Zahlen genannt werden, sind keine zusätzlichen Mindestangaben anhand eines repräsentativen Beispiels erforderlich. Der gesetzlich vorgeschriebene Warnhinweis muss jedoch enthalten sein.\u003C/p>",53,{"id":835,"question":836,"answer":837,"textOverlay":16,"position":838,"__typename":818},"834","Darf ich mit einer monatlichen Rate werben, z. B. „ab 19 € pro Monat“?","\u003Cp>Ja. Wenn Sie eine konkrete monatliche Rate nennen, z. B. „ab 19 € pro Monat“, müssen Sie zusätzlich die gesetzlich erforderlichen Mindestangaben anführen (siehe \u003Ca href=\"/brandguide-verbraucherkreditgesetz#finanzierungsbeispiel\">„Finanzierungsbeispiel mit Mindestangaben“\u003C/a>). Auch der gesetzlich vorgeschriebene Warnhinweis muss enthalten sein.\u003C/p>",55,{"id":840,"question":841,"answer":842,"textOverlay":16,"position":843,"__typename":818},"827","Darf ich weiterhin mit „0 % Finanzierung“ werben?","\u003Cp>Ja. Auch bei einer 0%-Finanzierung sind jedoch die gesetzlichen Anforderungen an Finanzierungswerbung zu beachten. Dazu gehören der Warnhinweis sowie – bei Angabe des Zinssatzes – die erforderlichen Standardinformationen anhand eines repräsentativen Beispiels.\u003C/p>",57,{"id":845,"question":846,"answer":847,"textOverlay":16,"position":848,"__typename":818},"831","Was gilt, wenn ich mit Zinssätzen oder kostenbezogenen Angaben werbe?","\u003Cp>Werden Zinssätze oder sonstige auf die Kosten des Kredits bezogene Zahlen genannt, sind zusätzliche gesetzliche Standardinformationen anhand eines repräsentativen Beispiels erforderlich. Weitere Informationen und ein Beispiel finden Sie unter\u003Cstrong> \u003C/strong>\u003Ca href=\"/brandguide-verbraucherkreditgesetz#eigenewerbung1\">„Eigene Werbung“\u003C/a>.\u003C/p>",58,{"id":850,"question":851,"answer":852,"textOverlay":16,"position":853,"__typename":818},"829","Was muss ich beachten, wenn ich eigene Finanzierungswerbung erstelle?","\u003Cp>Die wichtigsten Anforderungen und ein Beispiel finden Sie unter \u003Ca href=\"/brandguide-verbraucherkreditgesetz#eigenewerbung1\">„Eigene Werbung“\u003C/a>. Bitte beachten Sie, dass die Verantwortung für die Einhaltung der gesetzlichen Anforderungen bei selbst erstellten Werbemitteln bei Ihnen als Händler liegt.\u003C/p>",59,{"id":855,"question":856,"answer":857,"textOverlay":16,"position":858,"__typename":818},"830","Welchen Warnhinweis soll ich bei eigener Werbung verwenden?","\u003Cp>Für eigene Werbemittel empfehlen wir die Formulierung: \u003Cstrong>„Achtung! Kreditaufnahme kostet Geld.“\u003C/strong> Der Hinweis muss klar und auffallend dargestellt werden und darf nicht im Kleingedruckten untergehen.\u003C/p>",60,{"id":860,"question":861,"answer":862,"textOverlay":16,"position":863,"__typename":818},"833","Muss der Warnhinweis eine bestimmte Schriftgröße haben?","\u003Cp>Das Gesetz gibt keine konkrete Punkt- oder Pixelgröße vor. Entscheidend ist, dass der Warnhinweis klar und auffallend dargestellt wird.\u003C/p>\u003Cp>Für die praktische Gestaltung empfehlen wir:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e4a522b65cf5051ee46ee5d53a97e8850\">nicht kleiner als der reguläre Fließtext,\u003C/li>\u003Cli data-list-item-id=\"ead9b1efc7492a3f728e61c215197bf71\">ausreichenden Kontrast zum Hintergrund,\u003C/li>\u003Cli data-list-item-id=\"e677bd6c13731beb1cffd883f2b214149\">genügend Abstand zu anderen Elementen und\u003C/li>\u003Cli data-list-item-id=\"e0045cc52d99d84dbc65855888bdbbb9a\">keine Platzierung im Kleingedruckten.\u003C/li>\u003C/ul>",61,{"id":865,"question":866,"answer":867,"textOverlay":16,"position":868,"__typename":818},"832","Welche Aussagen sollte ich bei Finanzierungswerbung vermeiden? ","\u003Cp>Vermeiden Sie Aussagen, die falsche oder irreführende Erwartungen hinsichtlich der Kosten, Verfügbarkeit oder Auswirkungen einer Finanzierung wecken. Es darf zum Beispiel nicht der Eindruck erweckt werden, dass die Kreditaufnahme einen Ersatz für Ersparnisse darstellt oder die finanzielle Situation oder den Lebensstandard des Kunden verbessert.\u003C/p>",62,{"id":870,"question":871,"answer":872,"textOverlay":16,"position":873,"__typename":818},"828","Warum kann der Warnhinweis auf Santander Werbemitteln anders lauten?","\u003Cp>Neben der Formulierung „Achtung! Kreditaufnahme kostet Geld.“ lässt das Gesetz auch eine gleichwertige Formulierung des Warnhinweises zu. Daher kann der auf Santander Werbemitteln verwendete Warnhinweis von dieser Formulierung abweichen. Bitte verwenden Sie die von Santander bereitgestellten Werbemittel in der vorgesehenen Form.\u003C/p>",63,{"id":875,"question":876,"answer":877,"textOverlay":16,"position":878,"__typename":818},"826","Warum gibt es einen neuen Warnhinweis?","\u003Cp>Der Warnhinweis soll Verbraucher deutlich darauf aufmerksam machen, dass eine Finanzierung mit finanziellen Verpflichtungen verbunden ist. Ziel der neuen Regelungen ist es, Finanzierungswerbung transparenter und verständlicher zu gestalten. \u003C/p>",64,{},{},{},1793288176073]